Ordering the new Nissan GTR

28 APRIL, 2007

I try to order a new GTR, am met with inadequately equipped sales staff or indeed senior management.

Well, the rumour mill is currently in a feroucious state of hysteria and GTR’s are being spotted every other day. Even I shared trackspace with 3 test mule GTR’s a couple of weeks ago at the Nurburgring. So in my anticipation I went to my nearest Nissan dealer which happened to be one of the largest Nissan dealers in the country.

I asked to speak to the dealer principle as I wasn’t prepared to be fed some low level bullcrap by some part time sales trainee who’s mate had a 40,000 HP GTR from a superchip he collected out of a cornflakes packet.

Unfortunately, the dealer principle was not in today, so I was given his phone number which went direct to the voicemail of the person in charge of Brand and Marketing.

Credit to her, I was given a call back later that afternoon. Having described my position as owner of the GTR Register and founding member of the GTR Owners Club, I was then privvy to a collection of glaring errors and dangerous assumptions.

Apparently, the GTR stopped production over 10 years ago (actually, in 2002) and was only sold in a dozen dealerships (actually only one). I was since promised a phonecall but I still have no faith in them as a dealership.

This is Nissan’s biggest problem with the GTR. They currently do not have the capability to migrate into selling a 70k supercar in the same dealership that _shifts Micras day in day out. If they are to succeed, then a splinter organisation must occur, similar to that of BMW and Mini, or Lexus and Toyota, which will allow buyers such as myself to develop confindence enough to walk in with a £10,000 deposit knowing we’ll get the aftersales to match.

Allegedly, 3 orders have already been placed with a £5,000 deposit and they anticipate themselves being a dealership with franchise permissions enough to sell the GTR. Contradictory it seems as conflicting reports indicate no other dealers are taking orders as yet.

Father to two rodents. Husband to a pillar of support. Buddies with the Norse God of mischief. Director of a creative agency, demomedia.co.uk.

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