Why do they do it??? At some point in the life of a screenwriter, a plot incubates that suggests merit and intelligence. But during this period of literary osmosis, something happens that corrupts and poisons to such an extent that what was originally a subtle, intellectual concept is now converted into something so obtuse, so utterly in your face that any concept of fine film-wovery is washed down with a pint of raspberry cordial.

Mirrors really does start with a fantastic concept and is based on what I personally feel can be one of the most chilling story environments ever conceived, the derelict, abandoned department store. Originally penned by the writers of the 360 game Condemned, it’s full of fucked up ambience, from the warped soundtrack of loungecore background music, to the smiling, frozen faces of the many mannequins in the store, creating a pretty scary freeze-frame of caricatured life.

What this film does is take this cool story of this mocking spiritual malevolence that resides within these mirrors in the store and pumps it up to a level 10, heavy breathing, carlsberg drinking football ogre.

It could have been so much more but after the first 30 mins, apart from a few pretty sweet moments of ‘woah’, Mirrors relegated itself to the ranks of the Scream sequels of the past 10 years. Keifer was cool though.